Sahar Andrade is a Diversity and Culture Competence Consultant/ Trainer as well as being a Marketing and Business Development expert, Certified Social Media Strategist. Sahar directs international campaigns. Sahar is Multi-Lingual (French, Spanish, Arabic, English, Hebrew); a corporate and entrepreneurial Executive Marketing leader specializing in Project Managements/ Promotions/ Branding. Accomplished in strategic communications & planning, brand development/implementation, market & Product development/ positioning using media relations, direct marketing, cold calling, collaterals, E-marketing, brochures for lead conversion & market retention and competition analysis. She offers real world business experience with a straight-talk approach to solving problems covering:
- Diversity management and inclusion, their effect on businesses, revenues and marketing.
- Leadership Skills and Team Building in cross-cultural environment.
- Workplace conflict resolutions.
- Strategic communications within a diverse workforce.
International placement of employees in different countries and repatriation.
Sahar collaborates with cultures in domestic international markets.
Born in Alexandria, Egypt, raised in Algeria and the Gulf Region, Sahar Andrade grew up appreciating and learning diverse cultures and traditions. She arrived in the US in September of 1986, with just one suitcase in hand. While in college, Sahar began to climb the “corporate ladder” as a Reservations agent.
Today, Sahar is the founder of “Sahar Consulting, LLC.”, acted for 1 year as Sr. VP Projects' Management and member of the Board of Directors for the International Green Summit and is the Co-Founder of “Children’s Choice” a charity nonprofit organization. Sahar is also a Board member with LAAMA (Los Angeles Airline Managers), as well as being the VP membership for International Toastmasters the Burbank Chapter.
Living and working with different people & cultures as well as years working for International Airlines traveling all over the world left a great impact on Sahar, and helped her deliver quality information on global marketing, difference in market cultures, international business etiquette worldwide, hoping to give insights on how culture impacts international business, international business communication, and building relationships between diverse employees internationally to enable interacting globally to achieve success.
As a Public Speaker and an exemplary communicator Sahar is able to direct dynamic presentations and finalized contract terms, skilled at establishing, building and maintaining business development relationships within all departments, and all levels of management including C-level. Sahar has delivered presentations and speeches in the Middle East, Europe and the United States to corporations, associations and educational institutions on topics such as “Effect of Cultural diversity on Business Etiquettes”, “Social Marketing”, “Cultural Awareness in the workplace”, and “Effect of Cross-Cultures on Marketing. She is the blogger for the Technorati's Diversity Cafe feature, and is also a featured columnist at "Eco-Chamber" website as well as being an Author at The Bloggers' Bulletin organization.
Ms. Andrade recently gave presentations at the City of West Hollywood 4th Annual Women Leadership Conference where she facilitated a workshop "Leadership Skills & Team Building in a cross-cultural environment" for a 2nd year in the row, last year at the 3rd Annual Women Leadership Conference, she presented a "Motivational Workshop": MotivateU. Additionally she spoke at the "Entrepreneurs' Seminar" on the benefits of Inbound Marketing. She was also a guest on BlogTalkRadio presenting “How Cultural Diversity affects Marketing”
Sahar’s credentials include Bachelor Of Science in Medicine from the Cairo University of Medicine with a minor in Psychiatry, Certification (CeMA) from the e-Marketing Association as a certified E-marketeer, a Certification as a Social Media Certified strategist (Inbound Marketing certified specialist) from the Inbound Marketing University, as well as a Certification as a Diversity trainer.