SOCIAL MEDIA
New Marketing Era
Social media has totally changed our lives and our way of communication with our prospects, our clients and even with each other.
The face of marketing as we know it has probably changed forever. Nowadays we live in a permission-based marketing culture — this means that the buyers are:
- More than ever in control of any information disseminated to them
- More in charge of the buying process than ever before — they want to control what information they consume, when and how they do it, and which companies/ products or services they choose to engage.
Currently to build successful marketing strategies businesses have to engage their audience and prospects and nurture the prospective buyers/ clients. Traditional marketing – as practiced for decades known as “Outbound marketing” — is moving to a new era of marketing we call “Inbound marketing". Social media is causing a fundamental shift in how people use the Internet and how they interact with each other online. It is about how the Internet has evolved into a communication medium between peers or members of a community. For us at Sahar Consulting as marketers this means that social media must be used to analyze brand sentiment, listen to customer needs, recruit talent and collaborate with partners to help our customers.
What is social media:
Social media is a 2-way conversation to facilitate continuing dialogue, and communication with intended audience. It is about building and nurturing relationships. It allows community interaction using web 2.0. Social media includes: Search engines, social networks, blogs, Vblogs, micro-blogs, message boards, instant messaging (IM), webcasts, email and podcasts, it is created by the people for the people.
Some of the social media channels we use
Why should businesses care:
People with same interests are finding each other online, conducting conversations and creating groups forming communities that can become very influential on their respective members. Conversations regarding companies are taking place right now online — these companies may like it or not, they may contribute to them or not. But the reality is that these conversations are not going away, so whichever companies fail to jump on the social media bandwagon will be left in the cold. Companies that are not getting involved NOW can potentially cause irreparable damage to brands!
How can Sahar Consulting help your business:
Businesses, especially Entrepreneurs, small, and mid-size businesses, with a tight budget need to develop a marketing plan that includes a successful social media strategy that takes in to account the different social media platform technologies and most importantly how each fits into the business-branding process and the goals and mission of the businesses. The strategy will take in account what your business wants to accomplish and what role the strategy itself will play in the overall marketing plan of a business.
Why engage Sahar Consulting and how to plan your social media :
We are certified as Social Media strategists, you will hit the ground running. You as a business can question why to outsource your social media marketing efforts and not do it inhouse, or can even question the value of social media. To those we say, we will bring you to the new era of marketing, no trials and errors, we will apply proved technics and measurements. In planning the marketing for your business we set goals, define a strategy, and then execute. While social media is no different, it should be a part of any business’s overall marketing plan; if you are skeptical about investing the time and money it will take to develop a well-planned social media strategy, remember: if a business doesn’t plan, it plans to fail — it is also important to know that social media is not the answer to all the marketing issues, it is not a silver bullet. The first step in setting the goals we consult with your business to find the answers to the following basic questions before tackling the business profiles on the different social media networks/ platforms or channels:
· Who is the audience and what are its persona’s characteristics?
· Where do they hang out online?
· Are they a part of any online communities that the business should join?
· What do they expect from a business like yours: solution providing, a unique product, customer service?
· How do we engage the audience emotionally and appeal to their sensitivity and senses?
· How do we approach the audience, in what format, and with what content? Also, most importantly what are the keywords used by the audience its members discuss your industry or business?
· Who will be assigned to engage in the online discussions with the audience and how will they channel the leads, inquiries, comments and to who?
· How do we to measure the results?
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