"Sahar Consulting, LLC." is a " California State Certified Small Business" Diversity, Leadership, Culture Competence, and Global Marketing consulting business firm in Los Angeles, CA, with a special niche in Social Media Marketing.

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"Reinvent Yourself To Greatness/ So You Think You Can Entrepreneur" is a DBA and subsidiary of Sahar Consulting, LLC. It offers "Entrepreneurship Training and Entrepreneurs' Coaching programs"

We showcase the importance of diversity and culture competence in planning marketing campaigns either in traditional or social media marketing. Our services have helped many companies and organization, get that edge to perform better than their competition by intertwining Diversity and Marketing. Unless marketing is catered to the right people it will fall on deaf ears. We have dozens of examples of cross-cultural mistakes done by major international companies that have cost them millions of dollars in losses.

The more an organization can sell their products or provide services to a bigger diverse customer base, the more profitable they are in generating more revenues.

The importance for diversity management and training is a business imperative for any successful organization not only as a defense against claims for punitive damages, minimizing the risks and costs of discrimination and harassment lawsuits by demonstrating your organization commitment to be an equal opportunity employer, but also is crucial due to the rapid demographic changes not only in the United States but also globally:

• Minorities demographics are growing to become majorities by the year 2043

• More women are in executive positions, single mothers, and head of households

• Retiring conservatives and baby boomers creating a void in the workforce that will need to be filled by Gen X and Gen Y

• Number of new legal immigrants increasing every year over One Million.

• Same sex families are on the rise

• Political and economical changes like the EU, NAFTA

• Rise of some Asian countries like China and India.

• Rise of Inter-racial marriages increasing the multi-cultural population

 

 

 

 

 

 

 

 

 

 

 

 

All of these factors are changing the rules of the game where competition is not only domestically but also internationally, while the customer base canvas is increasing both locally and globally.

The business case for diversity management can be summarized in the following:
Increase revenues by improving the quality of the workforce and generate ROI in their human capital. Capitalizing on the uniqueness and diversity of your workforce will give your organization the competitive edge needed to increase your bottom line revenues
Increase your market share: The customer base is widening and people want to deal, buy, sell and interact with people that look, speak and think like them. The more diverse your workforce is t he wider customer base you can serve properly and efficiently
Become an employer of choice where you can recruit, and retain valuable talents. You will increase the morale that is tight to high productivity, while minimizing turn over and absenteeism