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Green Marketing
  

Going Green, Environment, fighting Global Warming are the new mantras of this century, of this decade, going green should be a mission for each one of us, in any industry or field.  We at “Sahar Consulting, LLC.”; particularly after being deeply involved with the “International Green Summit” where we consider that awareness creates knowledge and knowledge creates change, totally believe in a Green environment; practice green marketing and totally understand your needs as a green company needing to market its green products or services.


Going Green

Green is not a fad and is not going away anytime soon. But your product or service will if it doesn't stand out from the green clutter. It's simple, but not easy, we can help you.

The bottom line is that it's not good enough anymore to just be green; you have to be great. Great products have to deliver beyond expectation.  Many business owners, think that using green methods to market a company might be too expensive, but we are happy to prove the opposite and show you how we will save you money.


Your Green Product

Is your Green product unique, are your Green services exceptional, are they original; Sahar Consulting, LLC. positions your business, and better package your branding by creating and communicating your Unique Value Proposition or (UVP) to highlight how your products/ services:

  1. Do a better job than the next green business

  2. Does save money

  3. Is efficient with less ecological impact

Average consumers are starting to suffer from "green fatigue." They can’t understand why they have to pay a lot more for ecologically friendly products or services. 

We help translating your green message creating sales, by showcasing how your products/ services are not only crucial to the environment but to the fate of the population and their children and grand children.

 

It is important to realize that your customers involved in the green are not involved to the same degree but they rather coexist in different tints of green.

  • Pale Green:  They will buy Green products or apply Green principles only of it matches their budgets or their life styles- around 16% of the total US population

  • Medium Green: They embrace the Green concepts only if it makes sense to their lifestyles and they can see immediate results.  Effectiveness is key to their embracing green.

  • Dark Green: The great believers in Green, they are green no matter what and no matter how much it can or will cost them – around 19% of the total US Population

The biggest portion that needs to be targeted and catered to is the “Medium Green” as they can easily be swayed to be advocates for Green.  The older the age (55 and over) is the more they are inclined to buy Green products.

Sahar Consulting, LLC. puts your best Green foot forward educating people on how your products/ services are not only good for the environment but also good to their pockets and will save them money. 

 

 

How can Sahar Consulting, LLC. helps Green Businesses

We launch full green marketing campaigns with media kits, multiple press releases, E-newsletters, e-brochures and regular brochures, website content, and electronic press kit.  We also promote, create a corporate brand identity, a website with search engine optimization, a PR program, sales materials and trade show booth banners and materials if needed.

 

 

 

CONTACT US FOR YOUR FREE 20 MINUTES EVALUATION

 

 
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